ISLA x Laneway Festival
We began by designing a unique collaboration can that seamlessly blended the aesthetics and essence of both ISLA Vodka and Laneway Festival.
The design was vibrant, bold, and reflective of the energetic vibe of the festival, while staying true to ISLA Vodka’s brand identity.
To amplify the collaboration, we crafted a comprehensive social media campaign that spanned across multiple platforms. The campaign included eye-catching visuals, engaging content, and strategic storytelling to capture the audience’s attention and build excitement around the special edition can.
We utilised a mix of teaser posts, behind-the-scenes content, and competitions to keep the audience engaged and eagerly anticipating the festival.
The result was a successful co-branded product launch that not only increased brand visibility but also resonated deeply with the target audience, creating a buzz both online and at the festival.
