For The Love x URBNSURF
Next Chapter Creative is proud to present the For The Love x URBNSURF event series, a groundbreaking fusion of music, surfing, and lifestyle at Australia’s first surf park, URBNSURF in Melbourne.
Backed by the Australian Government's RISE Fund, this initiative provided vital support to the music, travel, hospitality, and fashion industries during a critical time.
The RISE Fund's contribution was instrumental in helping For The Love, our artists, and partners navigate the challenges of COVID-19, resulting in a groundbreaking event concept and activation.
We successfully created jobs, boosted tourism, promoted local businesses, and supported Australian artists, all while delivering an unforgettable experience.
We exceeded expectations by increasing the value of the RISE Fund grant by 200%, from $650k to $1.2M. This enabled us to engage 34 artists and create 731 jobs, generating over 5 million impressions nationally within a 4-month period, all while adding significant value to the travel, hospitality, and fashion industries.
For The Love attracted some of the most renowned and emerging Australian artists, providing them with much-needed revenue and a significant platform to connect with new fans and advance their careers. Headliners included Fisher, Hayden James, Ocean Alley, Flight Facilities, and Mallrat, with support from artists such as Motez, Dena Amy, Owl Eyes, Yorke, Young Franco, George Maple, and many more up-and-coming talents.
